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Helping builders merchants take control of their essential business costs.

A simple, independent review service designed specifically for builders merchants.

Builders merchant yard with pallets of timber and bricks outside the warehouse

Running a builders merchant means managing a wide range of ongoing services, from waste management and utilities to telecoms and other essential business requirements.

Finding the time to regularly review these services and compare the market can be difficult when your focus is on running the day-to-day business.

That's where MSG comes in.

We work with a network of service providers and partners, allowing us to identify alternative options and help merchants understand what is available in the market.

Paul Westgate, Managing Director of Merchant Supply Group

Who's behind MSG

Paul Westgate

Managing Director

With over 20 years' experience working in B2B sales, I've built my career around understanding businesses, building strong relationships and helping customers find practical solutions to their commercial needs.

My experience has primarily been within the construction sector, giving me a strong understanding of the challenges faced by businesses operating in competitive, cost-conscious markets. Over the years, I've worked with businesses of all sizes, developing long-term relationships and helping customers make informed decisions around the products and services they use.

I've always enjoyed the people side of sales: understanding what a customer actually needs, asking the right questions and finding a solution that delivers genuine value rather than simply selling a product.

After two decades in sales, I'm now taking that experience in a new direction, with a particular interest in helping businesses review the services and costs that are often overlooked as part of their day-to-day operations.

I'm passionate about building relationships, creating opportunities and finding better ways for businesses to work with the right suppliers and service providers.

Our aim is straightforward

  1. 01Save merchants time
  2. 02Provide greater choice
  3. 03Help them make informed decisions

What we do

MSG reviews selected business services on behalf of builders merchants, helping identify potential opportunities to improve their current arrangements.

Rather than spending valuable time contacting multiple providers, merchants can come to MSG and let us do the initial groundwork.

Why MSG?

One conversation. Multiple options.Less time spent searching.

We believe builders merchants should have choice and transparency when it comes to the services they use.

Our model is designed to make reviewing these costs easier, quicker and less time-consuming, while giving merchants access to a range of providers they may not otherwise have considered.

Start with a free, no-obligation conversation.

Our approach

We don't believe in making the process complicated.

  • We listen to what your business currently uses.
  • We understand what you are looking for.
  • We use our network of providers to identify potential alternatives.
Reach truck lifting a pallet in a builders merchant warehouse

Ready to review your business services?

Let's see what options are available.